Similarity is especially important when it comes to attitudes. We are particularly attracted to people who have attitudes similar to our own, who like what we like, and who dislike what we dislike. The more significant the attitude, the more important the similarity. For example, it would not make much different if the attitudes of two people toward food of furniture differed (though even these can at times be significant), but it would be of great significance if their attitudes toward children of religion or politics were very disparate. Marriages between people with great and salient dissimilarities are more likely to end in divorce than are marriage between people who are very much alike.
Generally, we maintain balance with ourselves by liking people who are similar to us and who like what ourselves by liking people who are similar to us and who like what we like. It is psychologically uncomfortable to like people who do not like what we like or to dislike people who like what we like. Our attraction for similarity enables us to achieve psychological balance or comfort. The person who likes what we like in effect tells us that we are right to like what we like. Even after an examination it is helpful to find people who wrote the same answers we did. Notice the next time you have an examination how you prefer the company of other who have given the same answers as you!
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